Posted July 16th, 2012 by Nathan Furr with No Comments
Monday and Tuesday June 25 and 26, 2012 8:30am
Tech de Monterrey – Mexico City
As part of the Refresher Course in the Disciplines ( CADI ) on Pragmatic Entrepreneurship organized by the Vice-Rector for Research, Entrepreneurship and Social Development at Monterrey Tech, four of the foremost experts on entrepreneurship: Alexander Osterwalder, Bob Dorf, Ash Maurya, Paul Ahlstrom and Nathan Furr taught courses and workshops to about 80 scholars at the campus in Mexico City.
Authors Nathan Furr and Paul Ahlstrom met with the group of entrepreneurs at the Tecnológico de Monterrey for training on the NISI principles and process. The day of lectures was designed to help boost the thriving entrepreneurship culture that is transforming Mexico into one of the startup capitals of Latin America.
The highlight of the event was the debut of the Spanish version of Nail It Then Scale It (Acierte y Entonces Escálelo) followed by lectures where students and professors were trained on methods for identifying markets and business channels and given insights as to how entrepreneurs can effectively scale production and sales, leading to business success.
Written by Nathan Furr