Startup Book and New Business Model - Nail It Then Scale It
The Startup Book
Figure 1: The Traditional Product Development Model, Pg. 8
Figure 2: The Traditional Entrepreneurial Process Model, Pg. 9
Figure 3: The Traditional (Product-Based) Entrepreneurial Process Model, Pg. 11
Figure 5: The Five Phases of the Nail It then Scale It Process, Pg. 19
Figure 6: Innovations? (Top), Pg. 24.
Figure 7: Definition of Innovation, Pg. 25
Figure 8: Inventions Turned Into Innovations (Bottom) Pg. 25.
Figure 9: The Diffusion of Innovation, Pg. 32
Figure 10: Moore's Adaptation of Innovation Diffusion, Pg. 33
Figure 11: Simple versus Complex Products, Pg. 59
Figure 12: The Startup Organization Chart, Pg. 62
13: Steps to Nail the Pain, Pg. 66
14: eKids Smoke Test, Pg. 79
15: Results for the eKids Hassle Test, Pg. 80
16: Intersection of Product Strategy, Market Dynamics, and Competitive Environment, Pg. 85
17: Steps to Nail the Solution, Pg. 95
18: Minimum-Feature Set versus Whole Product, Pg. 98
19: The Ford Edsel, Pg. 104
20: Crime Reports 1.0, Pg. 120
21: Crime Reports 2.0, Pg. 122
22: Crime Reports Prototype Police Dashboard
23: Steps to Nail the Go-to-Market Strategy, Pg. 136
24: How Go-to-Market Phase Steps Correlate with Nail the Solution Steps, Pg. 137
25: Generic Customer-Buying Process, Pg. 138
26: Market Communication Infrastructure, Pg. 143
27: Sample Value Chain, Pg. 148
28: Steps to Nail the Business Model, Pg. 161
29: Technology-Adoption Life Cycle, Pg. 174
30: Infusionsoft Process Transfer, Pg. 184
31: Nail It then Scale It Self Awareness Quiz, Pg. 227
